Media Kit

The Register Star Media and RRStar.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

815-987-1200

Reach your ideal market and expand your audience
Reach the exact audience you want with highly targeted ads and build brand recognition.
Help your business become more credible and visible to potential customers. Create consistent branding across all platforms, and standout from your competitors.

Reach the right people at the right time
We help place your business in front of the right consumers at the right time with the right

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message so that you can be selected at the
ideal stage of the purchasing funnel.

Get found. Get chosen. Get customers.
We help local businesses get found for the things they want to be known for and where they do business.  We make it easy for consumers to do business with you.

Regain lost customers
Don’t miss out on lost business. Today’s customers take time to research and reflect 

before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying decision.

Drive real business results
Expand your reach, connect with your ideal audience, and gain a competitive advantage.
Our experts will develop and monitor your campaigns to drive the real results you want.

Total Population

337,006

Total Households

129,227

Average Household Income

$72,379

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 49 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 129,227

2018 Claritas, Boone and Winnebago Counties, IL

Consumer Spending - Rockford MSA, IL

Demographic Profile - Rockford MSA, IL

Total Annual Consumer Spending

$7 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

rrstar.com

Average Monthly Traffic

Page Views

Visitors

Google Analytics 2018 Jan-Dec

2,190,703

419,869 

Digital Traffic

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

$235
$58
$164
$244
$660
$648
$1304
$79
$109
$274
$370

2018 Environics Analytics, Boone and Winnebago Counties, IL 

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Register Star Media and RRStar.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

RRStar.com

99 East State Street  •  Rockford, IL 61104

(815) 987-1200

Display Advertising: (815) 987-1300

Classified Advertising: (815) 962-2400

Subscriber Services: (815) 987-1400

Newsroom: (815) 987-1358

Trusted. Local. Engaged.

How to Reach Us

31%   

24%

33%  

13%

69,752

54,043 

75,150

28,818

10%   

8%

6%  

5%

19%  

27%

16%

17%  

40%

70,949

40,401

44,757

102,307

31%  

14%  

19%  

36%

Check Out Our Ad Gallery

We will help you increase your sales.

Welcome to Register Star Media — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

52%
133,478

Men

48%
124,936

40,439

18,345

24,256

46,187

71%

34%      

91,182

44,329

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Print Advertising

CONTACT US