Media Kit

The Pine Bluff Commercial and PBCommercial.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

870-534-3400

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

@2018 Gatehouse Media/All rights reserved

The Pine Bluff Commercial is the dominant source of news for Southeast Arkansas, and has been since it was founded more than 130 years ago by Major Charles Gordon Newman, a feisty military veteran and former actor. The newspaper is located in the city of Pine Bluff, which is situated along the Arkansas River and is about 45 minutes southeast of Little Rock.

Owned by GateHouse Media since March 2015, the Commercial publishes an award-winning printed edition six days a week, a weekly tabular street edition known as PBC Today, and an online edition of its news product, which is available every day. The company also publishes in print the monthly life-style magazine, SEA Life, which circulates throughout eight counties.

Total Population

68,138

Total Households

25,793

Average Household Income

$49,859

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 48 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 25,793

2018 Claritas, Jefferson County, AR

Consumer Spending - Jefferson County, AR

Demographic Profile - Jefferson County, AR

Total Annual Consumer Spending

$1.1 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

pbcommercial.com

Average Monthly Traffic

Page Views

Visitors

Google Analytics 2018 Jan-Dec

300,290

75,445

Digital Traffic

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

$36
$8
$18
$35
$101
$96
$221
$13
$11
$31
$50

2018 Environics Analytics, Jefferson County, AR 

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Pine Bluff Commercial and PBCommercial.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.    

PBCommercial.com

300 S. Beech Street  •  Pine Bluff, AR 71601

(870) 534-3400

Subscriber Services: (888) 225-2690

Trusted. Local. Engaged.

How to Reach Us

21%   

25%

40%  

14%

9,692

11,281

18,165

6,579

6%   

6%

4%  

5%

20%  

30%

15%

16%  

39%

15,968

7,885

8,272 

20,655

 49%  

15%  

16%  

20%

WELCOMEGANNETTMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to the Pine Bluff Commercial — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

51%
26,950

Men

49%
25,830

12,581

3,855

4,129

5,228

64%

34%      

16,494

8,708

Print Advertising

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products