Media Kit

The Panama City News Herald and NewsHerald.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

850-747-5000

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and
checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business 

@2018 Gatehouse Media/All rights reserved

and more easily navigate the market’s competitive media landscape

The News Herald, is a Pulitzer Prize winning publication that serves Bay, Calhoun, Franklin, Gulf, Holmes, Jackson, Walton and Washington counties in the state of Florida. The paper 

received a Pulitzer Prize in 1962 in the public service reporting category for “its three-year campaign against entrenched power and corruption with resultant reforms.” The News Herald reaches more than 83,000 people daily and its website receives millions of monthly page views.

Total Population

186,407

Total Households

75,931

Average Household Income

$69,456

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 48


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 75,931

2018 Claritas, Bay County, FL

Consumer Spending - Bay County, FL

Demographic Profile - Bay County, FL

Total Annual Consumer Spending

$3.9 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

newsherald.com

Average Monthly Traffic

Page Views

Unique Visitors

3.1 Million

470,572

Digital Traffic

Google Analytics 2018 Jan-Dec 

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

$140
$32
$74
$137
$350
$322
$782
$44
$51
$138
$200

2018 Environics Analytics, Bay County, FL

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Panama City News Herald and NewsHerald.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

NewsHerald.com

501 West 11th Street • Panama City, FL 32401

(850) 747-5000

Display Advertising: (850) 747-5030
Classified Advertising: (850) 747-5020
Circulation: (850) 747-5050
Breaking News: (850) 747-5045
Newsroom: (850) 747-5070
Marketing: (850) 747-5009

Trusted. Local. Engaged.

How to Reach Us

32%

25%

31%

12%

42,379

32,669

40,281

15,317

9%

8%

7%

6%

21%

29%

16%

16%

40%

41,666

22,801

23,918

57,830

34%

15%

18%

33%

WELCOMEGANNETTMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to the Panama City News Herald — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

51%
73,974

Men

49%
72,241

25,560

11,393

13,830

25,148

63%

31%

47,623

23,203

Print Advertising

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products