Media Kit

The Oklahoman and NewsOK.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

405-475-3311

In a world of increasing content and advertising options, newspapers and newspaper websites continue to be the most trusted news source for consumers and a top choice for local and regional advertisers.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape. The Oklahoman

@2018 Gatehouse Media/All rights reserved

Media Company is the primary information and advertising source for the state of Oklahoma. We provide news and information through our daily newspaper The Oklahoman and website NewsOK.com. We also provide direct mail services through The Oklahoman Direct—Oklahoma’s oldest and most experienced direct mail company—and provide a wide range of online marketing services through our full-service digital agency BigWing.

The Oklahoman Media Company is continually expanding its product lineup from the daily newspaper and website to other products and services such as ThriveHive, a leader in digital marketing. Take a look at our 2019 Media Kit to see what’s new at The Oklahoman and learn more about ways we can partner to help you meet all your marketing objectives. 

Total Population

1,954,012

Total Households

761,353

Average Household Income

$75,627

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 36 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 761,353

2019 Claritas and Environics, Oklahoma City, OK DMA

Consumer Spending - Oklahoma City, OK

Demographic Profile - Oklahoma City, OK

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Expenditure
 (in millions)

Key Consumer Categories  

Total Annual Consumer Spending

$42
Billion

Market Reach

We reach your most profitable customers.

Our print & digital newspaper delivers 3 out of 10 shoppers

Print & Digital Reach

 Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough 2018 R2, Oklahoma City, OK INA 

Digital Traffic

NewsOK.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics Jan-Mar 2019

18 Million

2.9 Million

29%

30%

29%

23%

41%

32%

27%

26%

26%

33%

25%

$1,394
$449
$917
$2,481
$1,156
$2,562
$24,943
$1,005
$734
$695
$2,718

2019 Claritas and Environics, Oklahoma City, OK DMA

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

38%

750,231                       

Women

Men

37%

723,540

505,501

253,313

66%

33%      

243,930

106,159

139,167

272,097

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Oklahoman and TheOMC.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.    

NewsOK.com| TheOMC.com

100 W. Main St., Suite 100
Oklahoma City, OK 73102

(405) 475-3311

Circulation: (405) 478-7171

Digital Support: (405) 475-4000

Classified Advertising: (405) 475-3000

Online Advertising: (405) 475-3346

Human Resources: (405) 475-3280

Trusted. Local. Engaged.

How to Reach Us

34%   

24%

29%  

11%

441,966

304,193

373,524

150,026

18% 

13%

10% 

9%

33%

24%

12%

11%  

26%


476,038

250,399

223,778

523,556


32%  

13%  

18%  

35%

WELCOMEGATEHOUSE MEDIAMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to The Oklahoman — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Print Advertising

HOME

Events are the perfect way to target and engage your ideal customers!
Benefit from our ability to create content, attract audiences, and bring powerful meaning to the lives of others. With the help of GateHouse Live, our own national event marketing company, we have the tools and experience to execute world-class events – both live and virtual. GateHouse Live event models are proven, turnkey and produce predictable results.

GateHouse Live Signature Events
While there are many events in our portfolio - Reader’s Choice, High School Sports and Expo events are our most popular.

Readers' Choice Awards
Reader’s Choice Awards honors local businesses and individuals who are recognized by community members as being the best of the best in their respective industries.

All Star Preps
Best of Preps recognizes the top high school athletes in each state-sanctioned sport at a banquet that features a keynote celebrity athlete speaker. Often been described as “The ESPYs for high school student-athletes.”


Expos
Expos like our popular Kidz Expo are an opportunity to offer an exciting, affordable and fun-filled day(s) out with family and friends.  Expos include appearances by celebrity guests.