Media Kit

The Fayetteville Observer and FayObserver.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

910-609-0657

     North Carolina’s oldest newspaper publishing since 1816, The Fayetteville Observer is our region’s premier daily news source. The Fayetteville Observer is a leader and early adopter of cutting edge technology. In 1995, The Fayetteville Observer was one of the first newspapers in the state with its own website and was named “Best in the State” by The North Carolina Press association. The publication was recognized as one of “10 Newspapers That Do It Right” by Editor & Publisher magazine in 

@2018 Gatehouse Media/All rights reserved

March 2018 for its work in the digital landscape due to its dedicated digital team that produces original content, engages with readers online and collaborates with the reporting staff.
      Likewise, the company’s print product has thrived, also being named “Best in the State” numerous times for both news coverage and advertising by The North Carolina Press Association. The state-of-the-art printing press has earned the company worldwide recognition for print quality.

     The Fayetteville Observer has broadened its portfolio of products to include community newspapers in Hope Mills, The Sandspur; and three weekly publications serving the military at Fort Bragg and Camp Lejeune. The Fayetteville Observer boldly moves into the future as the region’s multi-media leader - serving readers when, where and how they wish to receive their information, while allowing our advertisers’ marketing solutions to reach their desired audience.

Total Population

996,915

Total Households

383,052

Average Household Income

$58,696

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 46


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 383,052

2018 Claritas, Bladen, Cumberland, Harnett, Hoke, Lee, Moore, Robeson, Sampson, Scotland Counties, NC

Consumer Spending - Fayetteville & Central NC

Demographic Profile - Fayetteville & Central NC

Total Annual Consumer Spending

$17.5 
Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

Fayobserver.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics 2018 Jan-Dec

5.31 Million

773,048

Digital Traffic

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

$602
$133
$306
$588
$1576
$1513

$3672
$216
$209
$553
$863

2018 Environics Analytics, Bladen, Columbus, Cumberland, Harnett, Hoke, Lee, Moore, Robeson, Sampson, Scotland Counties, NC

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Fayetteville Observer and FayObserver.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. 

FayObserver.com

458 Whitfield St. • Fayetteville, NC 28306 

910-323-4848

Display and Digital Advertising 910-609-0657

advertise@fayobserver.com

Classified Advertising 888-254-3466

News 910-486-3500 • news@fayobserver.com

Circulation 910-323-0701

customerservice@fayobserver.com

Trusted. Local. Engaged.

How to Reach Us

31% 

25%

29% 

16%

200,238

160,392

188,262

101,642

7%   

6%

5%  

5%

18%  

31%

16%

16%  

36%

238,584

123,624

119,301

268,301

 43%  

15%  

16%  

27%

Check Out Our Ad Gallery

We will help you increase your sales.

Welcome to The Fayetteville Observer — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOMEHOMEHOMEHOMEHOME

Women

52%
387,531

Men

48%
362,036

157,802

58,500

66,300

100,450

65%

37%      

247,202

142,091

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Total Market Coverage
        Polybags
        Front Page Notes

Print Products

Print Advertising

Events are the perfect way to target and engage your ideal customers!
Benefit from our ability to create content, attract audiences, and bring powerful meaning to the lives of others. With the help of GateHouse Live, our own national event marketing company, we have the tools and experience to execute world-class events – both live and virtual. GateHouse Live event models are proven, turnkey and produce predictable results.

GateHouse Live Signature Events
While there are many events in our portfolio - Readers' Choice, 40 Under 40 and Kidtopia events are our most popular.

Readers' Choice Awards
We are thrilled to be entering the 25th year of honoring local businesses and individuals who are recognized by community members as being the best of the best in their respective industries.

40 Under 40
Each year, The Fayetteville Observer recognizes 40 of the area's top business professionals and community leaders at the 40 Under 40 awards ceremony.

Kidtopia
Kidtopia is a kid's Utopia with many free activities. Kidtopia has something for kids of all ages and vendors with activities, samples, demonstrations of their products and services.

CONTACT US