Media Kit

RG Media Company and RegisterGuard.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

541-338-2421

RG Media Company is the premier source for trusted news and information in the Eugene-Springfield area and surrounding communities of Lane County, Oregon. We publish The Register-Guard, the largest seven-day home delivery newspaper in Oregon. Our portfolio of digital news products includes two websites—registerguard.com and DuckSports.com—plus a popular e-Edition and our RG

@2018 Gatehouse Media/All rights reserved

Total Population

380,317

Total Households

160,929

Average Household Income

$71,015

Age

18-34

35-44

45-54

55+


MEDIAN

AGE  40 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 160,929

2019 Claritas and Environics, Lane County, OR

Consumer Spending - Lane County, OR

Demographic Profile - Lane County, OR

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Expenditure
 (in millions)

Key Consumer Categories  

Total Annual Consumer Spending

$8.9 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

Digital Traffic

registerguard.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics Jan-Dec 2018

2.03 Million

498,585

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

$284
$101
$202
$530
$244
$547
$4,548
$210
$184
$182
$589

2019 Claritas and Environics, Lane County, OR

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

51%

158,230                    

Women

Men

49%

150,610

95,690

42,226

54,837

23,138

28,712

54,242

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Star and ShelbyStar.com provide unparalled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.   

RegisterGuard.com

3500 Chad Drive, Ste. 600 • Eugene, OR 97408

(541) 485-1234

Advertising: (541) 338-2421

Circulation: (541) 485-3311

Trusted. Local. Engaged.

How to Reach Us

38%

29%

24%

9%

101,582

75,906

64,500

23,544

17% 

15%

12% 

10%

35%  

25%

12%

11%  

33%

95,356

45,172

42,988 

125,324

60%

26%      

34% 

14% 

18% 

34%

WELCOMEGANNETTMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to RG Media Company — We reach your most profitable customers.  

Photo credit: Getty Images

Photo credit: Chris Pietsch/The Register-Guard

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOMEHOMEHOMEHOME

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Print Advertising

RG Media Company and RegisterGuard.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

HOME

News and RG Duck Sports apps. Our media products provide effective marketing choices for local and regional advertisers to reach either broad or targeted audiences. We also offer other products and services via ThriveHive, a leader in digital marketing. Let us demonstrate how we can partner with you to help customize a plan to meet your business objectives.