Media Kit

GateHouse Media Delaware provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

302-678-3616

     In a world of increasing advertising options, local community newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.
 We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.
     The GateHouse Media Delaware group consists of six weekly community newspapers - Dover Post, Middletown Transcript, Sussex Living, Milford Beacon, Smyrna/Clayton Sun-Times and Hockessin Community News.
     Established in 1974, the Dover Post publishes on Wednesdays and is the flagship paper of the group. The publication strives to couple hard-hitting watchdog reporting on local municipal governments and school districts with nuanced human-interest pieces that put a face on the people working so hard to make Dover a great place to live,  
work and play. From stand-out athletes to

@2018 Gatehouse Media/All rights reserved

 local musicians to business and civic leaders, if they’re important to Dover, they’re important to the Dover Post.
     Like the sundial that graces the cover each and every Wednesday, the Smyrna/Clayton Sun-Times, founded in 1854, strives to be the area’s singular source for reliable, hyper-local community news. Whether it’s town hall or the halls of Smyrna High School, the Sun Times is always there to deliver the news that matters most to those who call the Smyrna and Clayton area home.
     Serving Georgetown and its outlying areas since 1886, the Sussex Living publishes each Thursday with hyper-local coverage of municipal news, the civic community and our schools. From the captain of the wrestling team to local church leaders, Sussex Living seeks to highlight those truly making a difference in central Sussex County.

     Since 1868, the Middletown Transcript has chronicled the ever-changing landscape of the Middletown-Odessa- Townsend area. 

 From the football field to our local farms and from the St. Georges Bridge to Silver Lake Park, the Transcript has Delaware’s fastest growing region covered each and every Thursday.
     Founded in 2003, the Milford Beacon strives to be a valued source of high-quality news about the Garden City of the Two Counties each Wednesday. From municipal affairs to education and from business to sports, the Beacon is Milford’s top source for local news that matters.
     Published every Friday, the Hockessin Community News was established in 1966 and strives to offer forward-looking community-oriented news that spotlights the events and people that make Hockessin and Pike Creek such great places to call home. The publication provides civic-minded news and information for its readers, from coverage of parades and festivals to civic meetings and the school board updates.

Total Population

964,945

Total Households

367,593

Average Household Income

$87,904

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 49 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 367,593

2018 Claritas, State of Delaware

Consumer Spending - State of Delaware

Demographic Profile - State of Delaware

Total Annual Consumer Spending

$22.1 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

doverpost.com

Average Monthly Traffic

Page Views

Unique Visitors

226,409

76,588

Digital Traffic

Google Analytics 2018 Jan-Dec

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

 Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

$805
$188
$491
$792
$1,934
$1,760
$4,333
$250
$330
$868
$1,189

2018 Environics Analytics, State of Delaware

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Dover Post provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

DoverPost.com

SCSunTimes.com 

MilfordBeacon.com

1196 S. Little Creek Road • Dover, DE 19901

(302) 678-3616

MiddletownTranscript.com 

HockessinCommunityNews.com

24 W. Main Street • Middletown, DE 19709

(302) 378-9531

SussexLivingDE.com

13 S. Front Street • Georgetown, DE 19947

(302) 856-0027

Trusted. Local. Engaged.

How to Reach Us

39%

20%

30%

11%

258,998

133,120

203,009

74,870

13%

8%

6%

6%

19%

28%

15%

16%

40%

215,359

113,235

123,052

307,094

 46%

15%

15%

21%

WELCOMEGANNETTMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to GateHouse Media Delaware — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

52%
396,285

Men

48%
362,455

92,773

47,747

66,284

160,789

72%

32%

265,942

119,132

Print Advertising

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products