Media Kit

Athens Banner-Herald and OnlineAthens.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

706-549-0123

In a world of increasing content and advertising options, newspapers and newspaper websites continue to be the most trusted medium for consumers and a top choice for local and regional advertisers. We offer a comprehensive selection of quality digital and print products and services to inform the public and help businesses grow.

OnlineAthens.com and The Athens Banner-Herald have been a vital news source for Athens and northeast Georgia for the last 180 years and continue to be a pioneer in Georgia journalism. With a daily print circulation of 10,000 and over 500,000 unique visitors to our website each month, we proudly serve this vibrant community at the heart of the state’s flagship public

@2018 Gatehouse Media/All rights reserved

university with top-notch journalism, innovative advertising solutions and strong community partnerships.

We are a multimedia company serving residents of northeast Georgia. We provide news and information through our daily newspaper The Athens Banner-Herald/OnlineAthens.com, our weekly newspaper (Tuesday-Sunday), The Oconee Leader/ OnlineAthens.com/oconeeleader, our weekly publication (Thursday), as well as our quarterly Connections Magazine which is published in partnership with the Athens Community Council on Aging. In addition, we publish two specialty magazines “Best of the Best Athens” in September and “Classic City Christmas” 

Holiday Gift Guide in December. Each May, with the help of generous community partners, we host the Best of ABH Preps High School Sports Awards Banquet. 

We are continually expanding our product lineup from the daily newspaper and website to other products and services such as ThriveHive, a leader in digital marketing. Take a look at our 2019 Media Kit to see what’s new and learn more about ways we can partner to help you meet all your marketing objectives. 

Total Population

376,714

Total Households

137,196

Average Household Income

$67,723

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 43 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 137,196

2018 Claritas, Primary: Clarke, Oconee Counties; PLUS Barrow, Jackson, Morgan, Madison, Banks Counties

Consumer Spending - Clarke, Oconee Counties; PLUS Barrow, Jackson, Morgan, Madison, Banks Counties, GA

Demographic Profile - Clarke, Oconee Counties; PLUS Barrow, Jackson, Morgan, Madison, Banks Counties, GA

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Expenditure
 (in millions)

Key Consumer Categories  

Total Annual Consumer Spending

$6.9 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

Digital Traffic

onlineathens.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics Jan.-Dec. 2018

3.1 Million

461,251

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

$243
$57
$163
$239
$593
$585
$1441
$82
$89
$235
$359

2018 Environics Analytics, Primary: Clarke, Oconee Counties; PLUS Barrow, Jackson, Morgan, Madison, Banks Counties

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

52%

151,555                     

Women

Men

48%

140,554

89,200

47,331

65%

35%      

50,910

18,811

23,707

43,768

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Star and ShelbyStar.com provide unparalled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.   

OnlineAthens.com

1 Press Place, Suite #104 • Athens, GA 30601 

(706) 549-0123

Advertising: 706.208.2318 

Circulation: 706.208.2378 

Trusted. Local. Engaged.

How to Reach Us

35%   

20%

30%  

16%

81,967

46,305 

71,271

37,611

9%   

7%

6%  

4%

21%  

36%

16%

16%  

32%


105,203

47,649

45,831

93,426


37%  

14%  

17%  

32%

WELCOMEGATEHOUSE MEDIAMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to Athens Banner-Herald — We reach your most profitable customers. 

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Print Advertising

Athens Banner-Herald and OnlineAthens.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.    

HOME

Events are the perfect way to target and engage your ideal customers!
Benefit from our ability to create content, attract audiences, and bring powerful meaning to the lives of others. With the help of GateHouse Live, our own national event marketing company, we have the tools and experience to execute world-class events – both live and virtual. GateHouse Live event models are proven, turnkey and produce predictable results.

GateHouse Live Signature Events
While there are many events in our portfolio - Reader’s Choice and High School Sports are our most popular.

Best of the Best
Best of the Best / Reader’s Choice Awards honors local businesses and individuals who are recognized by community members as being the best of the best in their respective industries.

All Star Preps
Best of ABH Preps recognizes the top high school athletes in each state-sanctioned sport at a banquet that features a keynote celebrity athlete speaker. Often been described as “The ESPYs for high school student-athletes.”