Media Kit

The Coldwater Media Group and TheDailyReporter.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

517-278-2318

     In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

     We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

@2018 Gatehouse Media/All rights reserved

     The Coldwater Media Group publishes The Daily Reporter and Bronson Journal, along with the website thedailyreporter.com. The Daily Reporter publishes six days a week and has been a high-caliber news source in Branch County
and southern Michigan for over a 100 years. The Bronson Journal is an ever-growing weekly publication that is over 130 years old, covering 

breaking and feature news from the city of Bronson and surrounding townships.

     Coldwater Media Group special publications include the quarterly Thriving Over 50 and Healthy You sections, Shoreline Magazine, recreation guides, graduation tab, and spring and fall maintenance tabs.

Total Population

43,222

Total Households

16,233

Average Household Income

$64,268

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 50 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 16,223

2018 Claritas, Branch County, MI

Consumer Spending - Branch County, MI

Demographic Profile - Branch County, MI

Total Annual Consumer Spending

$767 Million

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

thedailyreporter.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics 2018 Jan-Dec

215,834

66,463

Digital Traffic

63%

61%

64%

59%

69%

69%

54%

57%

68%

65%

58%

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

$23
$5
$13
$25
$81
$75
$160
$11
$10
$27
$38

2018 Environics Analytics, Branch County, MI

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Coldwater Media Group and TheDailyReporter.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.    

TheDailyReporter.com

15 W. Pearl Street • Coldwater, MI 49036

(517) 278-2318

Display Advertising: (517) 278-2318 ext. 19

Classified Advertising: (517) 278-2318 ext. 14

Subscriber Service: (517) 278-2318 ext. 30

Newsroom: (517) 278-2318 ext. 23

Trusted. Local. Engaged.

How to Reach Us

23%   

25%

41%  

12%

6,592

7,249 

11,894

3,455

7%   

8%

6%  

5%

19%  

26%

15%

16%  

42%

8,659

4,996

5,400 

13,790

 35%  

16%  

19%  

30%

WELCOMEGANNETTMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to Coldwater Media Group — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

49%
16,232

Men

51%
16,613

5,611

2,585

3,116

4,921

76%

32%      

12,408

5,187

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage

Print Products

Print Advertising