Media Kit

High Desert Media Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

760-241-7744

     In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. 
     We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape. 
     The High Desert Media Group publishes two daily publications, the Daily Press in Victorville and the Desert Dispatch in Barstow, the websites vvdailypress.com and desertdispatch.com, as well as five weeklies: The Apple Valley Review, Daily Press Review, The Hesperia Star, The Lucerne Valley Leader and the Spanish-language publication El Mojave.
     In 2017, the Daily Press celebrated their 80th

@2018 Gatehouse Media/All rights reserved

 anniversary of serving the Victor Valley and has won numerous California Newspaper Publishers Association awards for writing, photography and editorial cartoons over the years. It has the largest print and online audience in the High Desert region, attracting more than a quarter-million users per month. The Desert Dispatch has served the greater Barstow community for more than a century, garnering industry accolades and boasting a growing online readership that now tops more than 70,000 users a month.
     The Daily Press provides hyper-local community news along with a healthy recap of state, national and world news for the growing High Desert communities of Victorville, Hesperia, Apple Valley, Adelanto, Phelan, 

Pinon Hills, Helendale, Oro Grande and Lucerne Valley. The Daily Press also provides daily sports and features sections, as well as full Business, Stocks and Opinion pages.
      The Desert Dispatch focuses on local news that affects Barstow and the neighboring communities of Lenwood, Newberry Springs, Yermo, Daggett and Hinkley. It also provides a recap of state, national and world news, as well as local, state and national sports news, and an Opinion page. Both papers feature the Kicks! magazine every Friday, as well special sections focusing on health, summer entertainment and things to do, politics and prep football.

Total Population

747,058

Total Households

142,843

Average Household Income

$65,046

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 43 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 142,843

2018 Claritas, Victorville, Barstow & Surrounding Communities, CA (zips 92301, 92307-08, 92310-11, 92342, 92344-45, 92356, 92365, 92368, 92371-72, 92392, 92394-95, 92397)

Consumer Spending - Victorville, Barstow & Surrounding Communities, CA

Demographic Profile - Victorville, Barstow & Surrounding Communities, CA

Total Annual Consumer Spending

$7.6 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

vvdailypress.com

Average Monthly Traffic

Page Views

Visitors

Google Analytics 2018 Jan-Dec 

1.34 Million

340,716

Digital Traffic

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

Print & Digital Reach

 Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

$277
$71
$146
$259
$632
$733
$1,342
$80
$118
$268
$388

2018 Environics Analytics, Victorville, Barstow & Surrounding Communities, CA (zips 92301, 92307-08, 92310-11, 92342, 92344-45, 92356, 92365, 92368, 92371-72, 92392, 92394-95, 92397)

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The High Desert Media Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

VVDailyPress.com 

DesertDispatch.com 

HesperiaStar.com

Daily Press

13891 Park Avenue • Victorville, CA92392

(760) 241-7744

Desert Dispatch Office: (760) 256-2257 

Lucerne Valley Leader Office: (760) 248-7878 

Trusted. Local. Engaged.

How to Reach Us

22%   

28%

31%  

20%

63,519

81,678 

89,187

57,146

5%   

6%

5%  

3%

20%  

35%

17%

16%  

33%

118,197

57,616

54,962

111,676

 36%  

13%  

19%  

31%

WELCOMEGATEHOUSE MEDIAMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to High Desert Media Group — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

50%
172,605

Men

50%
169,846

51,681

19,187

27,155

44,820

65%

46%      

92,740

65,773

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags
        Front Page Stickies
        Print and Deliver Flyers

Print Products

Print Advertising