Media Kit

The Times Herald-Record and RecordOnline.com provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

845-346-3016

     In a world of increasing advertising options, newspapers continue to be the most trusted medium for news and information, as well as a top choice for consumers.
      We offer a comprehensive selection of quality digital and print products to help grow your business and more easily navigate the market’s competitive media landscape.
      The Hudson Valley Media Group is a consultative media company that provides you with the means to deliver your message to the right audience in the most effective way. From online to print, we provide an array of advertising and marketing vehicles with the Times 

@2018 Gatehouse Media/All rights reserved

Herald-Record, recordonline.com, Orange Magazine, and much more, including ThriveHive Digital Marketing Solutions. Let the Hudson Valley Media Group help you access your desired market with these exciting, highly successful marketing products from one, central strategic marketing resource where trustworthy brands, credible research and local knowledge work together to provide you with results.
      We are located between New York City and the state capital, and reach from the banks of the Hudson River, west into the Catskill Mountains. The market’s commercial center, Orange County, is among the fastest 

growing counties in the state, with a strong base of long-time residents expanding by in-migration from the nearby metro area. Rich in history, culturally diverse, and community minded, the Hudson Valley market is a comfortable, affordable and vibrant market. A hub of domestic and international travel and easily accessible by rail, road and air, the market boasts a brisk travel and tourism industry year round.
      The Hudson Valley Media Group is this market’s premier news and information source, and we can provide any business with uniquely local and highly effective marketing solutions.

Total Population

633,759

Total Households

228,440

Average Household Income

$92,270

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 48 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 228,440

2018 Claritas, Orange, Sullivan, Ulster Counties, NY

Consumer Spending - Orange, Sullivan, Ulster Counties, NY

Demographic Profile - Orange, Sullivan, Ulster Counties, NY

Total Annual Consumer Spending

$15 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 6 out of 10 shoppers

recordonline.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics Jan-Dec 2018

5.91 Million

751,330

Digital Traffic

61%

60%

61%

57%

67%

67%

52%

56%

65%

64%

57%

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough USA+ 2018 R1, National average; INA+ Audience (weekly print, monthly digital)

$540
$119
$490
$468
$1,233
$1,250
$2,538
$153
$247
$633
$790

2018 Environics Analytics, Orange, Sullivan, Ulster Counties, NY

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Times Herald-Record and RecordOnline.com provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.   

RecordOnline.com

40 Mulberry St. • Middletown, NY 10940

(845) 341-1100

Advertising: 845-346-3016 

Digital: 845-346-3078

Classified: 845-346-3082 

Subscriptions: 888-620-1700

Trusted. Local. Engaged.

How to Reach Us

39%   

19%

31%  

11%

166,797

82,456 

131,043

45,240

10%   

8%

7%  

6%

21%  

28%

15%

18%  

39%

139,504

73,305

88,156

189,672

 25%  

12%  

16%  

47%

WELCOMEGATEHOUSE MEDIAMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to Hudson Valley Media Group — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

50%
246,846

Men

50%
243,791

58,066

26,557

36,750

107,067

68%

35%      

156,288

81,071

Print Advertising

We offer a large variety of print products and other creative solutions to grow your business:
        Times Herald-Record
        Orange Magazine
        Premium Editions 

Print Products