Media Kit

The Ledger Media Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.

863-802-7000

     The Ledger Media Group publishes two daily publications, The Ledger and News Chief, along with websites theledger.com and newschief.com.
     The Ledger has served quality news to Polk County for the last 90 years and reaches over 484,000 adults each week, which includes print and digital readers. Located along the I-4 Corridor in Central Florida, The Ledger continues 

@2018 Gatehouse Media/All rights reserved

 to receive numerous Addy and FNAME creative awards along with nationwide recognition for our newsroom, which continues to perform and receive recognition from the Florida Press Association along with numerous Photography awards throughout the year.
      
The News Chief, located in downtown Winter Haven, provides hyper-local community news — along with a healthy recap of state, national and  

world news — for the East Polk County area. Located along US Hwy 27 along the center line of the state, its news staff covers more than a dozen cities in East Polk County. The News Chief includes daily sports, business reports, and editorials, as well as weekly Accent and Weekend Plus sections focusing on local people and places.

Total Population

683,670

Total Households

254,660

Average Household Income

$63,115

Age

18-34

35-44

45-54

55+


MEDIAN

AGE 49 


Education
(adults age 25+)

Employment
(population age 16+)

Executive/Professional/Mgr. 

Office/Administrative Support

Sales

Healthcare

Services

College Graduate

Some College, no degree

High School Graduate

Other

Household Income

Own a Home

Under $35,000

$35,000-$49,999

$50,000-$74,999

$75,000+

Children at Home

Base Total Households 254,660

2018 Claritas, Polk County, FL

Consumer Spending - Polk County, FL

Demographic Profile - Polk County, FL

Total Annual Consumer Spending

$12.8 Billion

Market Reach

We reach your most profitable customers.

Print & digital newspaper delivers 4 out of 10 shoppers

theledger.com

Average Monthly Traffic

Page Views

Unique Visitors

Google Analytics Jan-Dec 2018

6.95 Million

783,163

Digital Traffic

43%

40%

46%

33%

56%

46%

40%

39%

47%

48%

36%

Print & Digital Reach

Total Adults

Men

Women

Adults Age 18-54

Adults Age 55+

College Educated Adults

High School Graduates

HHI under $50,000

HHI $50,000+

Homeowners

Families with Children in the Home

Scarborough 2018 R2 Tampa, FL Audience (weekly print, monthly digital)

$441
$100
$219
$438
$1,227
$1,094
$2,527
$140
$158
$420
$628

2018 Environics Analytics, Polk County, FL

Expenditure
 (in millions)

Key Consumer Categories  

Apparel
Computers, Software & Accessories  

Education

Household Furnishing and Appliances

Health Care

Groceries

Automotive - All

Pet Related

Sports & Recreation

Travel

Dining Out

Multi-Media Solutions

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Leverage the Power of Promotions

Promotions provide the strength of integrated media with high engagement and database growth.

Men

48%
257,152

Dominate our website with one of these units

Edge Unit-distribute your message with video or slideshows
Site Takeover-dominate the homepage or section front

Premium units

Creative Solutions

Our award-wining designers specialize in creating ads that help you dominate the space, both digital and print.

Digital and print

Digital and print advertising created to support your campaign and reach our total audience.

Custom creative

Designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Social Media feeds

Develop a constant connection with your audience by integrating features including social media feeds.

Custom projects

Custom projects such as logos, podcast headers, identity packages and collateral.

The Ledger Media Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.    

TheLedger.com

300 W. Lime Street • Lakeland, FL 33815

(863) 802-7000

Display Advertising: (863) 802-7400

Digital Advertising: (863) 802-7408 

Classified Advertising: (863) 802-7473

Circulation: (863) 802-7323 

Promotions & Events: (863) 802-7412

Trusted. Local. Engaged.

How to Reach Us

28%

20%

36%

16%

130,655

94,311 

169,679

76,162

7%   

7%

6%  

6%

18%  

27%

15%

15%  

42%

144,940

79,929

82,154

224,460

 36%  

17%  

20%  

28%

WELCOMEGATEHOUSE MEDIAMARKET PROFILESOLUTIONS & SERVICESCONTACT USCheck Out Our Ad Gallery

We will help you increase your sales.

Welcome to the Ledger Media Group — We reach your most profitable customers.  

Photo by John Smith, The Star 2018

Photo by John Smith, The Star 2018

Live Chat Leads
24/7 instant gratification for web visitors by connecting them to a live person with no wait times.

We are a Leader in Digital Marketing Solutions

Total Website Plus
A responsive website that grows with your business, tracks your leads and includes a CPM tools to make marketing your business easy, efficient and affordable.

Search Engine Optimization
Be found on search results by consumers who are actively researching. Our SEO packages include all the components for you to get found online and win business.

Local Listings Builder
Be there when consumer are looking for your product or service online. Our solution includes Listing Distribution, Profile Claiming and Reputation Monitoring to ensure you are found.

Search Engine Marketing
Get in front of consumers actively searching for your products or service at the exact time they are searching for it.

Website Retargeting
Reach prospects that have shown an initial interest in your offering, Increase the odds that your business will be the first one they remember when they're ready to buy.

Direct Mail
Targeting delivery of your unique message or offer to your ideal customer - with guaranteed engagement rates.

Video Advertising
Be dominant on youTube, Social, Connected TV and Display. We have you covered across multiple channels with carefully crafted advertising campaigns and top-notch video production.

Native Content Marketing
Engage consumers with content created to appeal to our audience (your prime prospects). Position yourself as an expert resource.

Digital Display
Build your brand and tell your story to the right audience on the most-trusted sites.

Social Advertising
Showcase your products and services with social media. Targeted campaigns can also improve your brand recognition, increase consumer loyalty and deliver traffic to your website.

Our Solutions

HOMEHOMEHOME

Foundation Solutions

Reactive Products

Proactive Products

OUR REACH

We are the ONE SOURCE for your customized solution.

Solutions to build your brand and your business.

HOME
HOMEHOMEHOMEHOME

Women

52%
274,331

90,865

42,621

49,828

71,346

71%

32%      

180,083

81,557

We offer a large variety of print products and other creative solutions to grow your business:
        Premium Placement
        Special Sections
        Magazines 
        Total Market Coverage
        Polybags

Print Products

Print Advertising